Updated: Dec 16, 2022
The key to a successful marketing campaign is knowing your audience. No matter what type of business or brand you are marketing, you need to know who the target is and adjust your marketing materials accordingly. This is especially true if you are trying to advertise a senior assisted living facility. Below you can learn some valuable tips regarding how to properly advertise a senior assisted living facility.
Print Marketing Should Be a Priority
While digital marketing is always a useful tool, print marketing should be your number one option for all advertisements for a senior assisted living facility. Older individuals are usually more reticent to use new technology, so use familiar print marketing materials such as brochures, posters, folders, and mailers. Research has shown that print marketing can be more effective for all age ranges, but this is especially true for older individuals.
Make All Marketing Materials Easy to Read
As people age, their vision typically gets worse. Even the most eagle-eyed young person will eventually see their vision diminish, and your marketing materials should be catered to these individuals. Use very large text and avoid overly complicated fonts or designs. Keep everything straightforward and easy to read, using contrast and bold fonts to make your text stand out.
Keep it Simple and Highlight Your Strengths
Nobody wants to read an essay about all of the benefits your senior assisted living facility has to offer. Keep your copy simple and straightforward, highlighting a few key strengths that clearly differentiate you from the pack. You want to avoid overloading potential customers with too much information.
Establish Your Brand and Logo
Establishing your brand as one that can be trusted is essential. You are asking families to trust that you can take care of their loved ones, so you need to make sure your brand has a positive reputation and image in the community. Take part in community service, sponsor youth sports teams, and attend local events and farmer's markets to establish yourself as a beloved member of the community.
Provide Free Branded Items
Once you establish your brand, reinforce your message by providing branded items that can be useful to your target demographic. Print out some branded shopping bags, reading glasses, calendars, notepads, or other items that would be useful to senior citizens. Then, hand these items out for free to help remind potential customers of how helpful your business can be!
Print Marketing Materials for Senior Assisted Living Facilities
SMG in San Diego specializes in printing marketing materials for a variety of different industries, including senior assisted living facilities. We can help you develop a comprehensive marketing plan to help advertise your business, and then provide high-quality printing services to successfully execute your vision. If you are interested in learning more about how to properly advertise a senior assisted living facility or would like to get started, contact SMG in San Diego today by calling (760) 477-0321.