Printing Services

Specialist Media Group (SMG) is proud to offer a variety of printing services for our San Diego customers.

Direct mail marketing requires high-quality printing services to ensure that potential customers receive marketing materials that are bright, bold, and eye-catching. SMG has formed a highly productive partnership with L+L Printers, a San Diego institution that has been providing businesses with printing services for over 60 years!

Below you can learn about some of the printing services we offer, but to learn more please call (760) 477-0321.

High-Quality Printing Services

SMG can offer you and your company high-quality printing at an affordable price. Regardless of whether you are printing thousands of mailers for a direct mail marketing campaign or just need one banner for your storefront, the experts at SMG can get the job done. We use cutting-edge printing technology to provide fast, affordable, and professional marketing material to help put your business over the top.

Digital Printing

Gone are the days of the “one size fits all” approach to printing mailers and other marketing materials. Previously you had to be as vague and general as possible, hoping to appeal to a variety of different people with one finely crafted mailer. The old style of printing meant that you had to decide on one design, unless you wanted to spend endless hours at the printer. New technology means that this kind of concession is no longer necessary.

With digital printing, you now have the flexibility to print out marketing materials that all have slightly different text or graphics. Digital printing gives you room for a lot of flexibility and the ability to add different pictures, maps, colors, or even messaging. For example, let's say you wanted to provide a map to get to your storefront. With digital printing, you can slightly alter the driving directions and map based on the neighborhood the mailer will eventually be sent to. Digital printing allows you to truly connect to the customer!

Variable Data Printing

Variable data printing is a form of digital printing that takes personalization to a whole new level! This advanced technology allows you to fully customize each and every mailer so that it feels like it was hand-crafted for the intended receiver. For example, you can customize your message so that it includes the customer's name and mailing address.

If your company has already gathered some data on your customers, that can be added to the mailer as well. For example, if you work at a car dealership and you have data on the make and model of each of your customer’s cars, you can have that information included in your mailer. It sounds complicated, but the printing experts at SMG can walk you through every step of the process so that variable data printing seems simple and easy.