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One-stop Integrated Direct Marketing Solutions for Every Industry

Specialist Media Group (SMG) San Diego

Direct Mail Company & Complex Variable Data Printing Experts

Direct mail and print services can be powerful marketing tools for businesses looking to expand their reach and connect with potential customers. With our expert assistance, you can create compelling direct mail campaigns and high-quality printed materials that effectively convey your brand message and encourage engagement. Let us help you maximize the impact of your marketing efforts and achieve your business goals with our comprehensive direct mail and print services.

​We are able to keep your project in-house at SMG from concept to completion, thus eliminating the confusion of having it pass through multiple companies. This will minimize communication errors and will free up your time to devote to what you do best.


SMG walks you through every step of your project to make sure you are completely satisfied. We still believe we can do it better and have thousands of satisfied customers nationwide that agree. Each client has their own project coordinator that prides themselves in keeping our customers informed, connected, and satisfied.

Effective Strategy For 2023 Direct Mail Marketing Campaigns

What is an example of direct mail promotion?


Mailing List Management

Why Direct Mail?

Declining Mail Volume

From 2006 to 2020 mail volume dropped from 213 billion pieces to 120 billion pieces -- a whopping 50% decline.

Direct Mail Skyrockets

While overall mail volume has declined, since 2006 response rates to direct mail have risen 194%.

Higher Open Rates

Direct mail open rates can reach 90% as opposed to 23% for marketing emails.

It's Personal

Adding a name to your direct mail piece can increase response rates by 135%, according to a 2017 study. And the DMA stat book reports that targeting on a 1:1 level increases response rates by at least 50%.

Direct mail doesn’t require opt-in

Unlike email and text messaging, you don’t have to get a recipient’s permission to send them direct mail. This means, even if a customer doesn’t subscribe or unsubscribes from your email list, you can still get in touch with them. (Which is why it’s always a good idea to get physical addresses from those on your email lists!).

It’s still effective when the target recipient has moved on

If you send an email to someone who’s no longer at a particular company, it bounces. If you send a postcard, the new person in that job sees it — and you’ve just introduced yourself as a vendor,

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