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One-stop Integrated Direct Marketing Solutions for Every Industry

Specialist Media Group (SMG) partners with L+L Printers

San Diego Direct Mail & Print

Complex Variable Data Printing Experts

Direct mail and print services can be powerful marketing tools for businesses looking to expand their reach and connect with potential customers. With our expert assistance, you can create compelling direct mail campaigns and high-quality printed materials that effectively convey your brand message and encourage engagement. Let us help you maximize the impact of your marketing efforts and achieve your business goals with our comprehensive direct mail and print services.

​We are able to keep your project in-house at SMG from concept to completion, thus eliminating the confusion of having it pass through multiple companies. This will minimize communication errors and will free up your time to devote to what you do best.


SMG of San Diego walks you through every step of your project to make sure you are completely satisfied. We still believe we can do it better and have thousands of satisfied customers nationwide that agree. Each client has their own project coordinator that prides themselves in keeping our customers informed, connected, and satisfied.

Effective Strategy For 2023 Direct Mail Marketing Campaigns

What is an example of direct mail promotion?

Direct Mail Marketing Campaigns


Direct mail marketing is far from obsolete. It's a powerful tool that can be incredibly effective when done right. SMG is here to help your business to get more results from your direct mail campaigns.

Printing Services

At SMG, we understand the pivotal role that first impressions play in the world of direct mail marketing. That's why our Printing Services are designed to ensure your mailings not only grab attention but also leave a lasting impact.

Mailing List

We understand that a successful campaign doesn't end with printing. Our fulfillment services ensure that your materials reach their destination promptly and in perfect condition. With our expertise in list management, we can help you precisely target the recipients who are most likely to benefit from your mailing, ensuring the best possible return on your investment.


LL Printers and SMG partner have been a print industrial leader in Southern California since 1959.

With locations in Carlsbad and San Diego, our four divisions collectively offer a full range of printing and mailing capabilities. Our extensive experience and continuous innovation make us your trusted partner for all your printing and marketing needs. We are not just printers; we are the architects of your marketing success. Our clients often describe us as "state of the art" because we've transformed the traditional print industry into an entirely new art form. We seamlessly blend print with modern marketing strategies, creating a synergy that amplifies the impact of your campaigns.

Mailing List Management

Why Direct Mail?

Declining Mail Volume

From 2006 to 2020 mail volume dropped from 213 billion pieces to 120 billion pieces -- a whopping 50% decline.

Direct Mail Skyrockets

While overall mail volume has declined, since 2006 response rates to direct mail have risen 194%.

Higher Open Rates

Direct mail open rates can reach 90% as opposed to 23% for marketing emails.

It's Personal

Adding a name to your direct mail piece can increase response rates by 135%, according to a 2017 study. And the DMA stat book reports that targeting on a 1:1 level increases response rates by at least 50%.

Direct mail doesn’t require opt-in

Unlike email and text messaging, you don’t have to get a recipient’s permission to send them direct mail. This means, even if a customer doesn’t subscribe or unsubscribes from your email list, you can still get in touch with them. (Which is why it’s always a good idea to get physical addresses from those on your email lists!).

It’s still effective when the target recipient has moved on

If you send an email to someone who’s no longer at a particular company, it bounces. If you send a postcard, the new person in that job sees it — and you’ve just introduced yourself as a vendor,

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