One-stop Integrated Direct Marketing Solutions for Every Industry
Specialist Media Group (SMG) San Diego
Direct Mail & Complex Variable Data Printing Experts
We are able to keep your project in-house at SMG from concept to completion, thus eliminating the confusion of having it pass through multiple companies. This will minimize communication errors and will free up your time to devote to what you do best.
SMG walks you through every step of your project to make sure you are completely satisfied. We still believe we can do it better and have thousands of satisfied customers nationwide that agree. Each client has their own project coordinator that prides themselves in keeping our customers informed, connected, and satisfied.
Why Direct Mail?
Declining Mail Volume
From 2006 to 2020 mail volume dropped from 213 billion pieces to 120 billion pieces -- a whopping 50% decline.
Direct Mail Skyrockets
While overall mail volume has declined, since 2006 response rates to direct mail have risen 194%.
Higher Open Rates
Direct mail open rates can reach 90% as opposed to 23% for marketing emails.
Adding a name to your direct mail piece can increase response rates by 135%, according to a 2017 study. And the DMA stat book reports that targeting on a 1:1 level increases response rates by at least 50%.
Direct mail doesn’t require opt-in
Unlike email and text messaging, you don’t have to get a recipient’s permission to send them direct mail. This means, even if a customer doesn’t subscribe or unsubscribes from your email list, you can still get in touch with them. (Which is why it’s always a good idea to get physical addresses from those on your email lists!).
It’s still effective when the target recipient has moved on
If you send an email to someone who’s no longer at a particular company, it bounces. If you send a postcard, the new person in that job sees it — and you’ve just introduced yourself as a vendor,