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HOW TO MANAGE A CAMPAIGN ACROSS MULTIPLE CHANNELS

Updated: Dec 16, 2022

If you are trying to successfully advertise your product, you need to diversify your marketing efforts. It is a bad strategy to funnel all of your money into just one marketing channel and ignore all of the other opportunities to reach new customers. For example, if you only decided to advertise over the radio and ignored television, social media, print, and email campaigns, you would be doing your marketing campaign a disservice.

That is why you need a multi-channel marketing campaign, aimed at identifying potential conversions across a variety of channels and mediums. However, it can be tough to stay up to date with that many different campaigns at once, so below, you can find some tips on how to manage a campaign across multiple channels.

Understand Your Potential Customer

In order to make sure you are using your marketing resources correctly, you need to understand your potential customers and their buying habits. Think about what makes them tick and which marketing channels they tend to spend the most time on. Then, you can tweak your campaign to best target these individuals.

Create a Unified Marketing Message

If you have multiple different marketing campaigns across a variety of channels, you need to make sure you have a unified message across all platforms. You want to stay faithful to your brand's identity to avoid confusing or conflicting messages. Continuity across platforms and campaigns is incredibly important!

Have an Integrated Experience

The beauty of having a campaign across multiple channels is you can integrate the experience and have customers seamlessly jump between channels. Since you have multiple different marketing platforms, you can have customers have a true experience, jumping from social media to your website, and then from your website to an email. Curate a path for the customer to explore, with the path ending in a call-to-action.

Have a Method to Track Interested Individuals

While it is always important to track your metrics on marketing campaigns, it is even more essential to track a multi-channel campaign. You need to be able to quickly understand which channel is working and which is not, allowing you to make subtle adjustments to increase the efficiency of the campaign. Some channels can be more difficult to track than others, but make sure you have some kind of way to measure your marketing performance.

Retarget Potentially Interested Individuals

If you have a few customers who briefly interacted with your marketing campaign, make sure to retarget them. Increase your website traffic by creating targeted ads that seek out customers who have engaged with your brand in some way. These customers can be seen as missed opportunities for a conversion, so by retargeting them, hopefully, you can reconnect with them and turn them into satisfied customers.

Create a Multiple Channel Marketing Campaign

If you are unfamiliar with a multi-channel marketing campaign, SMG in San Diego can help. We have decades of experience creating marketing campaigns that span multiple different channels and platforms, creating an integrated advertising experience that will hopefully lead to a sale. If you have any questions or would like a quote on the cost of a campaign, contact SMG in San Diego today by calling (760) 477-0321.




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