5 Things You Need to Know About Holiday Postcard Printing

Celebrate the Holidays with Business Postcards That Stand Out With These Tips

Why Holiday Postcards Are an Effective Way to Market Your Business

Even in a digital world, a physical postcard landing in someone’s mailbox creates a tangible, memorable impact. In fact, holiday postcard direct mail can deliver a strong ROI, with some sources citing up to 161% ROI in specific campaigns!

Here’s why businesses love holiday postcards:

• Tangible Impact: Stand out in a cluttered digital landscape with something people can hold and keep.
  

• Affordable and Effective: Holiday postcards are cost-effective and deliver measurable results for campaigns big and small.
  

• Personal and Memorable: From heartfelt greetings to exclusive offers and discounts, professionally designed postcards can help your brand leave a lasting impression.

Tips on How to Run an Effective Holiday Postcard Marketing Campaign

1. Start Early to Beat the Holiday Rush

Timing is everything when it comes to holiday mailers. To ensure your postcards arrive before the holidays, submit your designs at least three weeks before your desired mailing date. This allows time for printing, proofing, and USPS delivery — so your message arrives right when it matters most.

2. Choose the Right Size and Finish

From standard 4×6 postcards to oversized 6×9 designs, size plays a key role in how your postcard stands out in the mail. Pair it with a finish that matches your brand style — matte for a sophisticated look, gloss for vibrant color, or a premium recycled stock for an eco-friendly touch.

3. Personalize Your Message

One of the most effective ways to increase engagement is through variable data printing, which lets you customize each postcard with the recipient’s name, offer, or message. Personalization adds warmth to your campaign and helps your postcard feel like a thoughtful gift rather than just another ad.

4. Keep It Simple and Impactful

A strong postcard design balances creativity with clarity. Use bold imagery, concise messaging, and a clear call to action — like “Shop Now” or “Visit Us This Season.” Remember, you only have a few seconds to capture attention in a crowded mailbox, so every design choice counts.

5. Partner with a Local Printing Expert

Working with a trusted local printer like us here at Specialist Media Group ensures your postcards are produced with quality, care, and on-time delivery. With over six decades of experience serving Southern California businesses, we handle everything — from design and printing to USPS preparation and mailing.

Holiday Postcard Options We Offer

Make your holiday message shine with options that fit your style and budget. Choose from the following, including sustainable options:

• Sizes: 4×6, 5×7, and more, including oversized postcards. We can make postcards of any size.
  

• Paper Stock: We offer a variety of stocks to use, including recycled and premium finishes.
  

• Finishes: Matte, gloss, and more.
  

• Full-Color Printing: Front and back.
  

• Variable Data: Personalize messages for each recipient.
  

• Mailing Services: We handle USPS preparation and more.

Why Businesses Partner with Specialist Media Group (SMG)

At SMG, we’re proud to serve Carlsbad businesses and beyond. Our team understands local business needs and holiday timelines, ensuring your postcards are designed, printed, and delivered on time. From initial concept to mailbox delivery, we’re your partner in creating a postcard campaign that delights and converts.

Frequently Asked Questions About Holiday Printing with SMG

Q: When Should I Submit My Designs to Ensure Delivery Before Christmas?

A: To guarantee timely delivery, we recommend submitting design work at least 3 weeks before mailing.

Q: Can I Personalize Each Postcard with the Recipient’s Name or Offer? A: Absolutely. Our variable data options make personalization easy and effective.

Q: What Mailing Options Do You Have?

A: We handle everything from house lists to targeted demographic mailings. Additionally, we can make your campaign as general or specific as you would like, depending on your target demographic.

Ready to Send Your Holiday Greetings?

Make this season memorable. Contact Specialist Media Group today and let us create a holiday postcard that stands out in your clients’ mailboxes.