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Why Variable Data Printing Works

Updated: Apr 29, 2023

Technology is constantly making everyday life easier. This can be seen in some obvious ways, such as the proliferation of smartphones. However, there are also more subtle ways that technology has made tasks simpler, including variable data printing.

The average individual has no idea what variable data printing is, and that is why we have provided this guide. Below, learn how and why variable data printing works, as well as the easiest way to get started with a variable printing expert.



What is Variable Data Printing?

Variable data printing is an extraordinary way to print out marketing materials for businesses or individuals. Just as the name implies, variable data printing allows you to print out a batch of marketing materials that are uniquely customized to each individual customer. This can be as simple as including the customer’s name, or as complicated as including their purchase history, account details, and other information.

What Products Can Use Variable Data Printing?

Variable data printing is available for almost all types of small format products. Small format products include flyers, business cards, menus, mailers, and much more! Pretty much anything that isn’t a large banner, poster, or sign can use variable data printing to provide unique customizations to each and every customer.


What Are the Benefits of Variable Data Printing?

Variable data printing is a game changer, and below you can learn more about all of the exciting advantages this printing method offers.


Make Each Customer Feel Unique

Customers can tell whether a mailer or other marketing material is a generic message intended for a broad audience or a specific, targeted message. Make your customers feel unique, special, and appreciated with little touches and flourishes that variable data printing can allow. Address them by their name, print customized suggestions, and acknowledge the history between your brand and the customer. This is a great way to build brand loyalty!


Try Different Marketing Approaches

Sometimes a subtle change can make a huge difference. Variable data printing allows you to make a few small tweaks to your marketing materials, allowing you to test out which is the most effective. Try out a few different methods, and then investigate the data to see which was the most effective.


Uniformity in Your Product Labels

Data variable printing lets you keep the same labeling for products, with maybe a few subtle changes. For example, you can have identical product labels except for the title and the SKU on the back. This can help you build a strong and consistent brand.


Fast and Affordable Printing

Variable data printing is completely digital, allowing you to quickly and easily make a ton of copies at an affordable rate. No need to mess around with plates, presses, or other annoying printing materials.


Variable Data Printing for Marketing Materials at SMG

SMG in San Diego is proud to offer variable data printing solutions, allowing your brand to send out customized messages to your customers. Take your marketing efforts to the next level with SMG and variable data printing. For more information, contact us today by calling (760) 477-0321. Variable Data Printing Company in San Diego.

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