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Updated: Dec 16, 2022

The COVID-19 pandemic changed everything. As a society, we pretty much had to hit the reset button and rethink every aspect of our lives through the lens of this new, unprecedented threat. This drastic change was especially true in the marketing world, as companies had to totally reimagine the best way to connect with potential customers. So how do you market a business post-pandemic? SMG, a printing and direct mail marketing company in San Diego, explains below how the pandemic has changed the way you should approach marketing.

Send Personalized Updates About Your Business

The pandemic saw many businesses pivot to a new business model or shut their doors for good. If you have made drastic changes during the pandemic, provide your customers with personalized updates. Customers appreciate getting to know business owners, and you can build sympathy and empathy by sharing how much you struggled over the course of the last two years. On top of getting an emotional response, you also need to let your customers know how your business has changed and evolved. For example, if you were forced to close your brick-and-mortar storefront and transition to a strictly online commerce model, you should let your customers know and provide them with a link to your online store. If you don’t inform your customers, they may never know about your exciting changes!

Communicate Any COVID Restrictions

Are there currently any COVID restrictions that impact your business? For example, are you requiring customers to wear masks inside your business? If so, make sure you send clear communication to your potential customers so they can come prepared. It also allows you to warn your more cautious customers what to expect.

Consistency is Key

2020 and 2021 were a time of constant upheaval, with the virus dictating how we lived our lives. This makes it even more important to be consistent in your branding, allowing individuals to have trust in your brand and business. Over the course of the pandemic, you may have tweaked your branding or logo to reflect the “new normal” of quarantines and masks. Now that we are emerging into a post-pandemic landscape, make sure any changes to your branding or logos are consistent throughout your website, social media, and storefront. Any inconsistencies between different mediums can lead to confusion and break the established trust between you and your customers.

Partner Up With Another Local Business

The pandemic hurt nearly all businesses, but local businesses were especially impacted. Local businesses rely on foot traffic and the occasional random passersby, which became virtually nonexistent during certain phases of the pandemic. Therefore, the time is right for a partnership with another local business that can be mutually beneficial to both of you. Partner up for a special offer or deal, allowing you to attract new customers and boost sales.

Create a Post-Pandemic Marketing Plan at L+L Printers

SMG in San Diego specializes in high-quality digital printing San Diego and helping businesses create marketing plans to assist them in meeting their goals. Like any business, we have adapted and evolved to the pandemic and are ready to help your business craft a post-pandemic marketing plan. If you are interested in learning more about a custom marketing plan, contact SMG in San Diego today by calling (760) 477-0321.

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