When formulating a marketing strategy, the choice between digital versus print is often considered an either/or proposition. However, employing either of these methods alone will result in an inadequate outcome that fails to generate the desired results.
To achieve optimal results, a well-calibrated combination of both printed and digital marketing materials is required. This approach increases the reach and effectiveness of your marketing campaign and improves your ability to convert potential clients into customers. This is especially true when it comes to brochures. For maximum impact, both digital and printed brochures should be incorporated, as they are complementary strategies that work in tandem. Here are some reasons why you should utilize both digital and printed brochures:
1. Printed Brochures are “Stickier”
Studies have shown that printed brochures are more likely to make an impact on potential customers than digital materials. It is much easier to ignore a digital brochure that shows up in a crowded email inbox than a printed brochure that is placed on your doorstep. With a printed brochure, you are required to physically hold the document in order to get rid of it, and this makes it much easier for an enticing brochure to grab your attention.
2. Reach Every Demographic
By creating both a printed and digital brochure, you can appeal to every demographic. Younger audiences typically prefer digital brochures, as they are familiar with technology and used to receiving digital offers. However, digital brochures can alienate older audiences who may be unfamiliar with PDFs and other digital concepts. In contrast, printed brochures are often more appealing to older audiences, providing a familiar form of messaging. By incorporating both methods, you ensure that you reach potential customers of all ages. Digital printing services
3. Pinpoint Your Target Audience
Digital brochures provide data and feedback that can help you pinpoint your target audience and tailor your messaging to best reach them. Once you have this data, you can incorporate these changes into your printed brochure, using the online and digital data to improve the reach and conversion rate of your printed materials.
4. Create an Interactive User Experience
Integrating printed and digital materials can result in an interactive user experience. For instance, you may wish to design a printed brochure that is eye-catching, colorful, and contains numerous images. However, you may also wish to streamline the printed brochure to highlight only the most significant points, with a QR code for clients interested in learning more about your services and products. This code leads to your digital brochure, which can feature detailed information about everything you offer. This creates an immersive and engaging user experience that combines digital technology with the interactive nature of printed materials.
Design Your Digital and Printed Brochures with SMG
Specialist Media Group is a partner with L+L Printers and specializes in both print and digital brochures, providing a united and interactive user experience. Regardless of your vision, our team of printing and design experts can make it a reality by utilizing cutting-edge digital and print technology. If you are interested in learning more or would like to begin designing your brochure, contact us today at (760) 477-0321